New Fentanyl Awareness Group Takes Root in Odessa, TX

(YourBasin/Nexstar Media) — At the intersection of 8th and Dixie in Odessa, you can find the new billboard for the 1:11 Project. They’re a new advocacy group that looks to educate local youth about the dangers of fentanyl while also providing them with opportunities that keeps them away from that deadly drug.

“So I founded the 1:11 project for fentanyl awareness after losing my own son. I feel like it’s something that needs to be talked about and not something that needs to be swept under the rug. It’s happening more and more every day to our young kids,” said 1:11 Project founder Michelle Watson.