Texas Against Fentanyl announced Sunday, October 1, that it had begun roll out of a month-long social media campaign to raise awareness on the deadly dangers of fentanyl.
TXAF founder Stefanie Turner says her goal with the campaign is to reach as many households as possible with both the awareness of the dangers of the deadly drug, as well as the knowledge of what to do to prevent poisonings by the substance, which is so often laced into fake pills.
“Fake Pills Kill,” and “Fake Pills Take Real Lives,” are lines the organization has previously rallied around as fact-based and memorable mantra.
While memorable lines work to some degree, the organization invests most of its efforts in reaching out to and speaking directly with youth in the Austin area and across Texas in live presentations.
The nonprofit, which this year cohosted a fentanyl awareness summit with Texas Governor Greg Abbott, and pushed through the passage of Tucker’s Law (which made fentanyl education law in certain Texas school grades), also announced another public awareness milestone for October:
Fentanyl TV went live late Sunday evening.
It is available to the benefit of anyone seeking to raise awareness on the dangers of fentanyl, as well as to Angel Parents—those who have tragically lost loved ones to the deadly drug.
The platform will include downloadable copies of the more than 30 videos Texas Against Fentanyl will be sharing throughout the month.
Bluebonnet Trails Community Services and Documentary Filmmaker and Veteran Ryan Dowling, the owner of Capital Films, sponsored the creation of the films. Studio 3 Marketing sponsored creation of the new TV platform.
It is partnerships such as these that have dramatically increased outreach and awareness, support for which TXAF is supremely grateful.